• Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)

• Penguin 2 on May 26, 2012 (impacting less than 0.1%)

• Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)

• Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Penguin 4

After The first release, the Second and third were just data Refreshes with only minor changes but this Fourth release is a major change so may be your website ranking got slapped check your keyword ranking today.

Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam.

Matt Cutts, the head of Google’s Web spam team, announced the new Penguin 2.0 update during This Week in Google (Episode #199). He referenced the earlier video of himself talking about the next generation Penguin update, and said this is being rolled out “within the next few hours.”

Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update.

Cutts later posted more details about this roll out on his blog. He explained that the launch is now complete, including for non-English languages, and that “the scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

For more visit Article Source : http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. 

SEO, or search engine optimization, is simply the process of getting your website ranked higher in the search engines through the natural, or unpaid, search results. In other words, not the paid (Pay-Per-Click) results on the outside columns. This is important because the face of the Internet is changing. With over 75% of large and small companies now online, there's an increase in competition and 'market share' for the top search engine positions. Your goal should be having your website placed within the top ten positions in the major search engines, like Google, Yahoo, and Bing. Google, of course, currently holds over 60% of all online searches. So, this should be a primary target for your SEO work. Studies show that most consumers will rarely look beyond these top placements when conducting an online search.

Keep in mind, however, SEO is not done by simply creating a website and hosting it online. Many large companies pay large sums of money to make sure their site stays at the top. Although smaller budgets may not allow for this type of dedicated SEO service, it doesn't mean smaller sites can't still earn their rank. Either on your own, or through an SEO professional, make sure your site has quality SEO services-aimed at getting your site placed higher in the search engines. This is essential to the growth of your website and your business.

Most SEO experts will use two methods to get your site placed high in the search engines: on-page and off-page SEO. Typically, on-page SEO involves editing the content of a site to ensure it is properly optimized for the search engines. Another common tactic is link-building. Although off-page methods may vary, link-building is one common element. How your SEO professional decides to build those links will differ. Common white-hat SEO methods will include forum postings, blog commenting, and article marketing.

1.As we know that higher is the ranking of a website, greater will be its popularity. SEO is a perfect tool to increase the ranking of a website. There are basically two ways of SEO through which the rank of a website is improved. The first is by the usage of proper keywords, and the second is the pay per click plan. So, when the ranking of a website increases, it is always listed among the top search results. Therefore, it increases the visibility of the website to the targeted customers.

2.SEO is a great way to increase the traffic rate of a website. By traffic rate we mean the number of visitors hitting the web pages of the website. If a website receives more number of visitors, it automatically increases the ranking of that website. And, we know that higher is the ranking of a website, more will be its visibility, and greater will be the profit earned by the company.

3.SEO is usually said to be a one time investment. The reason behind is that once a website becomes popular, it regularly receives visit from significant number of visitors. So, SEO provides the push or the force to the website to get into the cycle. Once the website becomes popular, you just have to keep updating your website to maintain its popularity. This is the reason behind the huge success of SEO. SEO is not only beneficial for long run, but it also provides good return on investment.

4.If we go according to the various reports and surveys, we will find out that people are 3 times more attracted towards the SEO generated advertisements instead of the paid advertisements.

5.SEO is a great way to promote your products and services on a global platform. It provides visibility 24hrs a day, and every day of the year.

Here you can come across with many SEO knowledge. To take a one minute SEO Tour just click here and check your SEO knowledge.

Some of the factors considered by the major search engines in evaluating the off-page optimization of your web site include:

* Which web sites are linking to our site? It's critical that the web sites linking to our site are relevant to the content on our site and the linking site is considered an authority in its field by the search engine.

* How many web sites are linking to our site? The number of relevant sites that link to you is a significant plus for your site.

* What is the Google page rank (1-10) of each web site that links to our site? This is a major factor because a high page rank relevant site linking to our site is much better than a low page rank site. A site's voting power increases as the page rank of the site increases.

* What is the anchor text of each link to our site? The anchor text indicates the area of relevance the linking site places on our site. This anchor text should include our primary keywords. The text in the linking anchor text should not be the same in every site linking to our site. This is not seen as natural linking by the search engines. We need to get variability in the anchor text.

* What is the page title of the web page that is linking to your site? It is better if the title page of the linking web page is relevant to your site and contains one of your keywords in its title. If it just says "link directory" then that is not good.

* Is the link to your site a reciprocal link or a one-way link? A reciprocal link means you have linked back to the web site that linked to you. This can be a negative to your site because you lose some of your site's page rank to the other site. If you do resort to reciprocal links, make certain the page rank of the other site is the same or higher that the page rank of your linking page. The one- way link to your site is a much better deal because you do not lose any of your site's page rank.

What Is Keyword ?

Keywords are a list of words and phrases that help search engines index your website. Whatever u search in search engine that is a keyword. Always try to use right Keyword for your website if u don't want to fail. There are lots of tools used to choose right keyword. One such tool is Google Keyword tool . This tool is very helpful.

When considering a search engine optimization strategy choosing the right keyword or keywords to optimize for is critical. You might say it's similar to choosing the right category in the phone book. Choose wrong, and nobody will be able to find you when they need to. When it comes to choosing your keywords there are three main criteria to consider:

1. Relevancy. This might seem obvious, but your keywords need to relate specifically to what your website is about.

2. Search Volume. If you optimize your site for keywords nobody searches for then you might rank #1 for those keywords, but you won't get any additional traffic. The more people using the keywords you are optimizing for the better.

3. Competition. Of course, if a lot of people are searching for certain keywords then there might be a lot of competition for those keywords.

What Is Directory Submission ?

Directory Content group of categories where we can submit our website.There are online directories in which website is to be enlisted. We should follow some rules during Directory Submission. First you should submit your website to open directory like Dmoz. Directory submission is only the category site that optimized putting short information of his website .There are many directories available on the site and the benefit is to the backlink of his website(to getting our links from another site through submission of our site),increasing traffic,& keyword ranking.
WHY:-)sites has getiing of backlink that using of link building
Benefit:-# Directory Submission Increases Your Backlinks: Main objective of using this method is link building therefore the backlinks are the biggest benefit of web directory submissions.
# Guarantees Search Engine Indexing: Search engines find your site following the backlinks form other sites. If search engine bots find your link on the directory sites, they will follow those links to your site increasing the chances of your site being indexed in search engine databases.

Some of online Directories List :

Web Directory List

To promote your website and to increase market strategy we have to do Article submission . So, it is highly recommended that you distribute your article to multiple major websites where they will be instantly and permanently published.

What is bookmarking ?
bookmaring is method of saving and sharing  the web pages on single online location.=social bookmarking in a right way can have very positive SEO results. There are several ways to use bookmarking services. One of them is manual submission. This option is good for owners of one or several web sites provided that you submit links to several social bookmarking services.